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5 Things Successful Online Marketing Professionals Refuse To Do

pexels.com As you might imagine, there’s a diversity of online marketers out there. Some are just starting out, while some have decades of experience. Some are team members in giant, multinational firms, while others are entrepreneurs with startups, trying to make things work with a bit of research and elbow grease. Some are aggressive and others are passive, while some think of marketing as an investment and others think of it as an expense. Most marketers have opinions about what “type” of marketer among these groups and divisions is the most likely to be successful, but I’m here to tell you that any of them can be. No matter what your background, budget, directives, or stylistic approaches are, it’s possible to plan and execute a profitable marketing strategy. However, there are some things that all successful online marketers do have in common—some fundamentals that are unavoidable if you want your campaign to be effective. For example, these are five things that all successful online marketing professionals—of all stages and backgrounds—refuse to do: 1. Go with your gut. It’s tempting to make assumptions and rely on your instincts as a marketer, especially if you’ve been in the marketing game for years. For example, when you start building a campaign, you might assume things about your audience that you haven’t backed up with research, such as assuming that a certain subject is popular among adults ages 18-25. Your instincts might be right—but when it comes to online marketing, you’re throwing away money pretty quickly if you’re wrong. This problem is compounded if your initial instincts show moderate results, as confirmation bias... read more

9 Web Design Trends To Watch In 2016

If there’s one thing that’s true about design, it’s that it is always evolving. Design is dynamic, and must adjust to accommodate both form and function. Because of this ever-changing nature, it can be a challenge to keep up with the newest design trends. User experience is the central focus of the most relevant design trends. Creating content that’s responsive, accessible, and simple to use, enhances user satisfaction. This year’s emerging design trends aim to streamline and perfect that user experience. 1. Hero Images: Photo Credit: Maaemo One of the best ways to capture a user’s attention is with a striking image. Featuring an HD image with a compelling call to action can increase conversions. According to Jerry Cao at Awwwards, “Since vision is the strongest human sense, HD hero images are one of the fastest ways to grab a user’s attention. Thanks to advances in bandwidth and data compression, users won’t suffer from slow load times either.” 2. Material Design: Photo Credit: Google Now Google’s material design style language is the next dimension to the flat design craze. Material design gives more depth to flat design by incorporating light and shadows, while featuring grid-based layouts and responsive animations. 3. Typography: Photo Credit: WeAreIsland.com Streamlined and minimal designs allow typefaces to be dramatic and have a strong impact. Artistic, and calligraphic fonts are becoming popular because they feel personal and tangible. 4. Background Videos And Animations: Photo Credit: Ditto Residential Using background videos and animations can either add an interesting dimension to a page, or distract the user. When executed well, this trend can enhance a page’s content. The... read more

ConvertPlug – The Must-Have Plugin For 2016

If you currently run or have ever been in charge of your own website like me, you know how stressful it can be. Firstly, the setup can be a draining process and when it is finally launched, the worries continue. However, the hottest plugin of this year is about to change that and remove one worry in a matter of seconds. Whether you run a website for a magazine or for a health and fitness program, ConvertPlug has quickly become a must-have for websites of any nature. List building plugins have a reputation as something that can only be afforded by companies of a certain size or someone who is willing to invest hundreds and thousands of dollars; however, this has all changed as ConvertPlug is available via the codecanyon store for just $21. With its closest competitors, OptinMonster and SumoMe, available for $199 per year and $100 per month, its not hard to see why this plugin has taken the market by storm. Normally, when you read about plugins of this price, they are dismissed almost instantly as the thought is that it ‘can’t have a lot of features’. However, this isn’t true when it comes to ConvertPlug and it provides the perfect opportunity for companies of any size or even individuals to increase the conversion rate of their websites and help them to build email lists fast. This really is the most affordable and powerful email list building tool. Features Variety of display positions – One of the main features of this great plugin is the many options that the user has once installed. The ‘modal pop-up’... read more